Amazon & Riot Games Partner Up for Hosting the Famous VALORANT Community Event
Amazon seems to be taking a deeper dive into the gaming industry. Collaborating with popular game publishers like Riot Games for VALORANT Event. Find out what more Amazon is hiding under its belly!
Amazon has partnered with the most visible gaming publisher- Riot Games currently popping on all our YouTube videos with its renowned release - Valorant. Hosting the Valorant Community Event- RE/LOAD, taking place on December 16th in Atlanta, Georgia. There’s a lot of hype around its future plans.
The event is not running under minimal budgets which can be easily decoded from the luxurious Pro-AM tournament featuring a range of content creators including Michael ‘Shroud’ Grzesiek and Jacky ‘Stewie2K’ Yip. The music performances are also curated by the famous Dabin and Mike Dimes.
It's not the first time Riot Games has collaborated with Amazon. The gaming publisher has shaken hands with the online selling giant on various projects involving a multi-title deal with Prime Gaming, an Amazon Web Services deal to enhance the way Riot’s esports content is created & others too. Let’s see what they are aiming to create for the promotional base of Valorant in India’s Gaming World this time.
Amazon’s audio streaming platform- Amazon Music already joined forces with the Esports Awards last December. Adding to that, the company also partnered with tournament organiser BLAST Titans Apex Legends event in July. And, it is rumored that Amazon is trying to stretch its legs with its Prime Gaming Services in India as well. Altogether, the hints conclude towards
Senior Director of Brand Marketing at Riot Games Nikki Lewis said-
“We’re thrilled to partner with Amazon and the folks at Crown Channel to co-host the RE//LOAD event experience for our VALORANT community…VALORANT lives at the intersection of competitive gaming and up-and-coming music, so partnering with Amazon’s Crown Channel to throw an in-person event like RE//LOAD was a no-brainer.”
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