Netflix Goes Unconventional for ‘The Gray Man’ Promotions! Rewards NFTs on Decentraland

Posted by Nimi Qaisar | Aug 26th, 2022 11:08 IST
1661494579834-530362357_Gray Man Metaverse Mission 1.jpg

Ever thought Netflix’s promotions can become a huge NFT grab? Now You Can. Answer The Gray Man movie trivia questions on Decentral land & get a chance to win NFTs.

Netflix has taken the road never taken! With an unconventional route to promoting a movie, Netflix is promoting- “The Gray Man” featuring hot-n-sexy Ryan Gosling at the Decentaland.


To promote this thriller giant- The Gray Man, the digital streaming team thought to go a bit out of the box this time. And they came up with the ‘Gray Man’ experience over the metaverse.


To turn this idea into reality or ‘virtuality’ Netflix collaborated with the digital-first advertising brand Media- Monks.  They wanted to create a Gray Man experience on the metaverse where fans can engage actively. The Electronic Factory, on the other hand, was tasked with building it within Decentraland.


The Gray Man



And Viola! What we got was really impressive. An awesome, 3-dimensional maze that players can navigate while answering the trivia questions about the film itself. Whoever gets the questions right will enter into a golden draw to win an exclusive NFT.


Why Promote on Decentraland? Well First cause its Netflix! Duh! They never go conventional. But Netflix’s prior difficulties with promoting its services (Remember Just for laughs or its game section!) might have got beyond acceptance, I guess for them even. Taking the charge of a highly digitally literate demographic, they decided to build up solid engagement through immersive content. And what better way to meet’em on the metaverse?


Probably this user-centric promotion and unique content performed amazingly well. To know more about such trivia gaming news, Blockchain games, Esports & Gadgets keep binging Jagran Play. 



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